With the growth of SaaS combined with Subscription and Usage based pricing models, ‘Bill Shock’ is becoming more evident in the SaaS space.

The phrase ‘Bill Shock’ was originally coined in the telecommunications sector and referred to the shock that a person experienced when they received a telecommunications (mobile/cell) bill of an unexpected high value. Usually this was incurred by using out of subscription services or limits without being notified at the point additional costs began to become incurred.

Bill Shock is dangerous as not only can it lead to a less than happy customer, it can also lead to…

It certainly has been a crazy year so far, and now to think we are fast approaching the end of October; Christmas is on the horizon.

Christmas with Covid-19

Regardless of what the restrictions on our lives will be come December, one thing is for sure, for many people, Christmas will be like no other. Hundreds of thousands of people have lost their jobs, millions more are worried about their future, and the majority of the UK has concerns about their financial future.

Like many other sectors the Charity sector has been massively hit by Covid-19. With charities reporting a drop by up…

This year has been anything but normal, and everyone has seen a changing world. Zoom meetings have become the new norm, and many of us are now working from home. With little chance of a normal Halloween this year, I have compiled a list of Halloween Ideas that you can do remotely in a Covid-safe way whilst earning some money for your chosen charity.

Pumpkin Carving

Ask work colleagues, classmates, friends or family to compete in a ‘Pumpkin Carving’ competition. Each person or team has to carve a ‘Pumpkin’ and pay £/$2 to enter. Then host a Zoom Halloween party to view…

Like most industries, the Charity sector has turned to home and remote working where possible since the outbreak of Covid-19. Having worked and volunteered with a number of charities since the outbreak I have picked up on some good wins. Here are some great charity remote working tools.

Charity remote working tools

RightMarket | Marketing & Fundraising Branded Resources
RightMarket allows you to create branded Fundraising and Marketing templates that you can share with your staff, distributed teams and groups and supporters. Enabling people to create, download and print materials from any location whilst ensuring they are compliant and on brand.

Google Docs |…

Whether you have design resource in house or not, there are a number of benefits to be gained from working with an external charity design agency. Design agencies, especially ones that solely deal within the charity sector will be able to share a wealth of knowledge around how to make your campaign or re-brand a success.

How to pick a charity design agency?

As mentioned above, design agencies with experience in the charity sector can really help ensure your project is a success. As I am sure you are aware, the charity sector is completely different to the commercial sector. …

Before you can start a charity campaign you first need to understand, what a charity campaign is and what it involves.

What is a charity campaign?

A charity campaign is fundamentally a sequence of processes and/or activities which promote a service, product or resource. Within the charity sector this typically relates to raising awareness of a cause, raising funds through an event/activity or promoting a resource such as a support group.

What is the objective of the charity campaign?

To start a successful charity campaign you first need to outline exactly what it is you hope to achieve with the campaign. Set yourself some SMART Goals so you can get focused, keep focused…

Having recently commissioned a fine pencil artist to draw a highly detailed portrait of my dogs, I thought I would explain the process I went through to commission an artist.

What type of art piece do you want created?

The first thing to consider is what type of art you want created, and what medium you want your art to be created in. In my instance I wanted a fine pencil art portrait of my dogs to frame and have as a focus piece in my living room. I choose pencil as I wanted to ensure it was highly detailed to be a true to life as possible. Evie…

As if Fundraising wasn’t difficult enough, along came Coronovirus. Fundraising during Covid-19 has certainly been challenging and led to some changes of approach.

Bedford Half Marathon 2020

Originally I was planning on running the Bedford Half Marathon 2020 to raise funds for my local air ambulance charity (Magpas). However last month the event organisers made the decision to cancel the event in light of the current Covid-19 situation. Despite the event being cancelled, I have committed to still running the same distance, on the same day, to raise vital funds to keep this front line service in our skies.

Reaching my fundraising target

I originally committed to a…